WORLD PREMIERE: CHANTY LAUNCHES 3D E-LACE COLLECTION

EVERYONE HAS CERTAINLY EXPERIENCED THE FEELING THAT TIME PASSES FAR TOO QUICKLY. THE WORLD AROUND US MOVES INCREDIBLE FAST, TRENDS COME AND GO, AND SO YOU HAVE TO ACT IN TIME. THIS IS ALSO THE CASE IN OUR INDUSTRY. THE DEVELOPMENT OF THE UNDERWEAR COLLECTIONS HAS TO BE DONE IN THE SHORTEST POSSIBLE TIME AND IT HAS TO BE DONE EFFICIENTLY, ESPECIALLY WITH THE PREVALENT REMOTE WORK OF MANY TEAM MEMBERS. SO NEW CIRCUMSTANCES REQUIRE NEW SOLUTIONS TO PROBLEMS.

WITH THEIR NEW COLLECTION, CHANTY & CORVETT OFFER A TIME-OPTIMISING, PRACTICAL AND ABOVE ALL SUSTAINABLE SOLUTION, WHICH HAS ALREADY BEEN UNDERGOING A PROMISING TEST PHASE FOR A YEAR IN CLOSE COOPERATION WITH SEVERAL PARTNER COMPANIES. NOW THE TIME HAS COME TO MAKE THIS GREAT AND GROUNDBREAKING INNOVATION KNOWN INTERNATIONALLY. BECAUSE IT OFFERS THE BASIS TO FUNDAMENTALLY REVOLUTIONISE THE INDUSTRY. HOWEVER, ALL THE NEW INNOVATIONS AND IMPROVEMENTS ARE ONLY POSSIBLE WITH A SOLID FOUNDATION. SINCE 1957, CHANTY HAS BEEN PROVIDING THIS FOUNDATION WITH THE NECESSARY KNOW-HOW AND EXPERTISE TO ACHIEVE QUALITY MADE IN GERMANY AND HIGH-TECH SOLUTIONS. THIS YEAR, CHANTY REACHES ANOTHER MILESTONE IN ITS HISTORY AND LAUNCH THE WORLD'S FIRST 3D E-LACE COLLECTION WITH THE SUSTAINABLE AND TIME-EFFICIENT E-DYING TECHNOLOGY.

WE ARE REFERRING TO A 3D TECHNOLOGY THAT IS BEING APPLIED GLOBALLY FOR THE FIRST TIME IN LACE PRODUCTION. FIRST, IT OFFERS A MULTITUDE OF NEW VISUAL POSSIBILITIES. WITHIN 2 DAYS, NOT ONLY A NEW LACE CAN BE CREATED WITH DIFFERENT COLOUR SCHEMES, BUT ALSO A MODEL OF THE FINISHED UNDERWEAR CAN BE CREATED ACCORDING TO THE INDIVIDUAL WISHES OF THE CUSTOMER.
IN THIS WAY, OUR VISION OF "TIME TO WIN" IS REALISED, AS THIS MEANS A PROCESS OPTIMISATION WITH A TIME SAVING OF UP TO 3 MONTHS. IN ADDITION, THERE IS AN ENORMOUS MATERIAL SAVING, AS THE CUSTOMERS NOW HAVE EVERYTHING AVAILABLE DIGITALLY AND THUS HAVE ACCESS TO IT AT ANYTIME FROM ANYWHERE, WHETHER IN THE OFFICE OR HOME OFFICE. IN ADDITION, THIS MEANS A BIG CHANGE IN THE TOPIC OF SUSTAINABILITY: ONLY THE LACE THAT IS NEEDED FOR GARMENT IS PRODUCED. NOT ONLY ARE PRODUCTION AND TRANSPORT COSTS SAVED, BUT ALSO RESOURCES: CO2 CONSUMPTION IS REDUCED, LESS WATER IS USED, ELECTRICITY IS SAVED, AND THE CREATION OF LEFTOVERS IS MINIMISED.



COLLECTION SS24

THIS INNOVATION IS EXPRESSED IN THE 2024 SUMMER COLLECTION. CHANTY PRESENTS THREE DIFFERENT LINES: COTTON WELLNESS, SILK SENSATION AND SECRET GARDEN.

THE 'COTTON WELLNESS' COLLECTION IS ALL ABOUT THE SPECIAL COMFORT THAT COMES FROM USING ORGANIC COTTON. THE FINEST YARN QUALITIES ENSURE AN AIRY, LIGHT AND DELICATE LOOK. BUT OUR LOVE FOR THE NATURALNESS OF COTTON IS NOT ONLY REFLECTED IN THE RAW MATERIALS USED. THE NATURE LOOK ALSO PLAYS AN IMPORTANT ROLE IN THE CHOICE OF COLOURS. WE OFFER THIS LINE AS UNDYED COTTON, WHICH EXPRESSES THE NATURAL BEAUTY OF COTTON. THE LACE REMAINS COMPLETELY NATURAL AND MORE SUSTAINABLE AS THE DYEING PROCESS IS NOT REQUIRED AND SAVES TIME IN PRODUCTION. THE UNDYED COTTON IS COMPLEMENTED BY TWO BICOLOUR COMBINATIONS, WHICH FORM A PERFECT SYMBIOSIS FOR THE NATURAL LOOK. HERB' IS REMINISCENT OF A SOOTHING BREAK IN THE HERB GARDEN AND THE DARK BROWN SHADE 'FIBRE' RADIATES A NATURAL WARMTH. IN ADDITION, BOTH SHADES ARE ALSO FOUND IN THE COTTON PLANT, WHICH ROUNDS OFF THE THEME. THE DESIGNS USED HERE CONTINUE THIS THEME. THEY CAPTIVATE WITH THEIR DELICATE AND TRANSPARENT EFFECT PAIRED WITH BOTH FLORAL AND OTHER NATURE-INSPIRED PATTERNS. IN SUMMARY, THE COMFORT AS WELL AS THE DESIGN AND COLOUR SELECTION IS A BLESSING FOR THE SOUL.

BUT IT IS NOT ONLY ORGANIC COTTON THAT CAN CONVINCE WITH ITS SUSTAINABLE ADDED VALUE. THE COMPONENT OF THE SECOND LINE, "SILK SENSATION", ALSO HAS A NATURAL ORIGIN. WE ARE TALKING ABOUT MODAL, WHICH IS MADE FROM THE RAPIDLY REGENERATING RAW MATERIAL EUCALYPTUS. HOWEVER, THE SPECIAL FOCUS ON SUSTAINABILITY IS NOTHING NEW FOR CHANTY. THE FIRST SUSTAINABLE COLLECTION WAS LAUNCHED ON THE MARKET IN THE YEAR 2005, FOR WHICH IN 2008, CHANTY RECEIVED THE "CREATER OF THE YEAR" AWARD FROM INTERFILIÉRE.

CHARACTERISTIC FOR THE LACE OF THIS COLLECTION IS THE SPECIAL TOUCH EXPERIENCE THAT ARISES WHEN TOUCHING THE SKIN. YOU IMMEDIATELY GET A SILKY, HIGH-QUALITY IMPRESSION THAT DELICATELY FLATTERS THE SKIN. TO UNDERLINE THE ULTIMATE TACTILE PLEASURE OF MODAL, WE OFFER TWO BICOLOUR COMBINATIONS WHOSE NAMES REFER SPECIFICALLY TO TEXTURES. PIERRE' AND 'TACTILE' REFLECT THE SILKY FEELING OF THE MATERIAL AND CREATE THE IMPRESSION OF A FLOWING OCEAN. LACE'' AND 'SATINE' REFER TO THE NOBLE LOOK AND TEXTURE OF THE LACE.

WITH THE THIRD AND LAST LINE BY CHANTY, "SECRET GARDEN", THE FOCUS WAS PLACED PARTICULARLY ON THE DIVERSE DESIGN.

TWO WORLDS WERE BROUGHT TOGETHER IN THE PROCESS: EXTRAVAGANT AND EXPRESSIVE FLORAL PATTERNS MEET GEOMETRIC SHAPES AND PATCHWORK ELEMENTS. THESE LIVELY DESIGNS SPARKLE WITH VITALITY AND DIRECTLY PUT YOU IN A GOOD MOOD. THE FRIENDLY 'MERINGUE' IS REMINISCENT OF A SWEET DREAM AND IN COMBINATION WITH 'SUNSET RED' IT CREATES A MAGICAL ATMOSPHERE.

CORVETT CONVINCES WITH ITS TIMELESS COLLECTION CALLED "SLEEPING MUSE".

SUSTAINABILITY PLAYS AN IMPORTANT ROLE HERE TOO, BECAUSE CORVETT HAS BEEN A 100% SUSTAINABLE BRAND SINCE 2019. BUT WHAT DOES SUSTAINABILITY ACTUALLY MEAN? FOR US, DEFINITELY TRANSPARENCY. THIS REFERS NOT ONLY TO THE FACT THAT WE PRODUCE EXCLUSIVELY IN GERMANY, JUST LIKE CHANTY, BUT ALSO TO THE MATERIAL COMPOSITION OF OUR LACES. WE USE AN EXTREMELY VALUABLE COMBINATION OF NATURAL AND RECYCLED MATERIALS, WHICH MEANS THAT THE FINISHED LACE IS ALSO 100% SUSTAINABLY AVAILABLE. HOWEVER, COMFORT AND FUNCTIONALITY ARE ALSO IMPORTANT TO US. THIS IS ALSO REFLECTED IN THE NEW COLLECTION "SLEEPING MUSE".
COMFORT, FUNCTIONALITY AND THE GENTLE TRANSPARENCY IN THE LOOK FORM A HARMONIOUS UNIT, WHICH FITS THE BODY LIKE A SECOND SKIN. THIS CALMING EFFECT IS EXPRESSED BY THE NATURAL COLOURS "BALSAM" AND "LUCUM". THESE STAND FOR CALM, PLEASURE, AND A COMFORTING AMBIENCE. THE THIRD SHADE, 'SCULPTURE', SHOWS THE CONNECTION TO THE BODY AND THE PEACE OF MIND THAT IS IN BALANCE. THAT IS WHY THE DESIGNS IN THIS COLLECTION ARE CHARACTERISED BY ORIGINAL NATURE MOTIFS AND NATURALLY OCCURRING SHAPES. THE INSPIRATION FOR THIS CAME FROM THE ROMANIAN-FRENCH SCULPTOR CONSTANTIN BRÂNCUȘI, WHO HAD A FORMATIVE INFLUENCE ON SCULPTURE DEVELOPMENT BY REPRODUCING REAL-LIFE OBJECTS AND BREAKING THEM THROUGH REDUCTION. IN HIS HONOUR, THE COLLECTION WAS ALSO NAMED AFTER HIS FAMOUS SCULPTURE "SLEEPING MUSE".

CHANTY

CTO: ZOYA RUTSKAYA-SEBEK
+49 6074 8684 17
ZOYA.SEBEK@CHANTYLACE.COM


CHANTY SPITZENFABRIK GMBH & CO. KG
MESSENHÄUSER STR. 40
63322 RÖDERMARK
GERMANY
+49 6074 8684 0
SALES@CHANTYLACE.COM